From Beg to Differ: a reminder from my son to be just a little more human.

From Beg to Differ: a reminder from my son to be just a little more human.

Relationships with brands? Um, we need to talk

Butterflies! Unicorns! Brand Strategy!

Some practical advice from our blog BegtoDiffer on building better brands. Spoiler: the point is to help real people make real decisions

Creative product & company naming.

What’s in a name? Quite a lot actually. Sorry Shakespeare, but choosing the wrong name can mean confused customers, lost sales, or even crippling legal hassles.

But if you’re launching a new brand or rebranding an old one, finding the right name is hard - because, let’s face it, most of the obvious names are gone.

That’s where we come in.

More on our Naming Page.

A “Brandvelope”?

A Brandvelope is the whole package of words, ideas, and symbols that deliver a brand into the brain of a customer.

Brandvelope the company is about creating great brand stories. Stories that don’t just move people; they move themselves from customer to customer. Living stories. Simple stories that are easy to understand and tell - even when you aren’t there.

Stories that beg to differ.

Great brands do two things: meet customer expectations, then blow them away.

Dennis Van Staalduinen

BLOG:

A quirky take on branding, social media, and the pop culture brandscape, with a whole lot of “Differ” thrown in.

Dennis Van Staalduinen

Chief Storyteller

  • e-mail:
    denvan(at)
    gmail.com
  • Twitter:
    @denvan
  • Phone:
    (613) 829-1919