Brandvelope

From Beg to Differ: a reminder from my son to be just a little...

denvan — Wed, 25 Jan 2012 10:16:00 -0500

From Beg to Differ: a reminder from my son to be just a little more human.

Relationships with brands? Um, we need to talk

denvan — Wed, 25 Jan 2012 10:01:53 -0500

Relationships with brands? Um, we need to talk :

Butterflies! Unicorns! Brand Strategy!

denvan — Wed, 25 Jan 2012 09:47:24 -0500

Butterflies! Unicorns! Brand Strategy! :

Some practical advice from our blog BegtoDiffer on building better brands. Spoiler: the point is to help real people make real decisions

Photo

denvan — Tue, 13 Sep 2011 22:34:52 -0400

Creative product & company naming.

denvan — Tue, 13 Sep 2011 22:33:09 -0400

What’s in a name? Quite a lot actually. Sorry Shakespeare, but choosing the wrong name can mean confused customers, lost sales, or even crippling legal hassles.

But if you’re launching a new brand or rebranding an old one, finding the right name is hard - because, let’s face it, most of the obvious names are gone.

That’s where we come in.

More on our Naming Page.

A "Brandvelope"?

denvan — Tue, 13 Sep 2011 22:08:00 -0400

A Brandvelope is the whole package of words, ideas, and symbols that deliver a brand into the brain of a customer.

Brandvelope the company is about creating great brand stories. Stories that don’t just move people; they move themselves from customer to customer. Living stories. Simple stories that are easy to understand and tell - even when you aren’t there.

Stories that beg to differ.

"Great brands do two things: meet customer expectations, then blow them away."

denvan — Tue, 13 Sep 2011 21:54:00 -0400

“Great brands do two things: meet customer expectations, then blow them away.”

- Dennis Van Staalduinen

BLOG:

denvan — Tue, 13 Sep 2011 21:51:00 -0400

BLOG::

A quirky take on branding, social media, and the pop culture brandscape, with a whole lot of “Differ” thrown in.

Dennis Van Staalduinen

denvan — Tue, 13 Sep 2011 15:48:00 -0400

Chief Storyteller

e-mail:
denvan(at)
gmail.com
Twitter:
@denvan
Phone:
(613) 829-1919